Google & Meta ads for medical practices
Ads for the treatments you want more of, with tracking that shows which ads bring calls and booked appointments, not just clicks.
Ads built around the treatments you want to fill
Most practices do not need more traffic in general. They need more of specific patients: implant consultations, injectable appointments, new patient exams, sports injury visits, a particular procedure with open slots on the schedule. We build campaigns around those treatments, so your budget goes toward the appointments you actually want.
On Google, that means search campaigns for the questions patients type when they are ready to book, such as a treatment plus “near me,” across the towns you serve. On Meta (Facebook and Instagram), it means campaigns that reach people in your area with a clear reason to book, which works especially well for med spas, aesthetics, dental and elective treatments.
Tracking that shows which ads bring patients
Clicks and impressions do not pay the bills. We set up call tracking, form and booking tracking so you can see which campaigns, keywords and ads produce phone calls and booked appointments. That lets us move budget toward what works and stop what does not, and it gives you a straight answer when you ask whether the ads are paying off.
Landing pages that match the ad
An ad for a specific treatment should land on a page about that treatment, with one clear way to book. Where your current site does not have that page, we build it, so patients do not land on a homepage and have to hunt.
Careful with healthcare advertising rules
Healthcare ads have stricter rules on both platforms. We write ads that stay within Google and Meta policies for health services, avoid sensitive targeting, and keep tracking set up so it does not send patient health information to ad platforms.
Pairs with AI visibility. Advertising pairs with AI visibility to turn more recommendations into booked patients. AI visibility gets your practice named when patients ask ChatGPT, Google AI and other AI assistants; ads add a steady flow of patients for the treatments you want to fill right now.
Google & Meta ads questions.
Should we run Google ads, Meta ads or both?
It depends on the treatment. Google tends to work best when patients are already searching, such as emergency dental or a specific procedure. Meta works well for elective and aesthetic treatments where you are giving people a reason to book. Many practices use both.
How do we know if the ads are working?
We track calls, form requests and booking clicks back to the campaign and ad that produced them, so you see booked-patient results, not just clicks.
Do ads replace AI visibility or SEO?
No. Ads bring patients in while you pay for them. AI visibility and SEO build lasting recommendations and rankings. Together they cover patients who are ready to book now and patients who are asking AI for a recommendation.
Can you run ads for med spas and cosmetic treatments?
Yes, within each platform’s policies for health and cosmetic services. We keep claims accurate and avoid before-and-after or targeting practices the platforms restrict.
More booked patients, starting with being recommended.
Tell us which treatments you want more of. We will show how advertising fits with getting your practice recommended by ChatGPT, Google AI and other AI assistants, and what it would take to turn that into booked appointments.